Mobile TV: Customizing Content and Experience: Mobile by Aaron Marcus, Anxo Cereijo-Roibas, Riccardo Sala (auth.),

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By Aaron Marcus, Anxo Cereijo-Roibas, Riccardo Sala (auth.), Aaron Marcus, Anxo Cereijo Roibás, Riccardo Sala (eds.)

Mobile television: Customizing content material and adventure records present examine and case reviews of layout perform that search to enhance the cellular tv adventure. constructing usable, invaluable, and attractive recommendations for the client or consumer adventure, i.e., profitable services and products, calls for customization based on particular clients' wishes amidst usually altering actual and social environments. complicated layout difficulties like those require interdisciplinary views that conceal software program performance, human interplay and communique studies, and perceived worth. individuals from academia, enterprise, and layout have contributed their collective services and adventure to carry knowledge on all fronts.

Divided into seven elements, the book's first bankruptcy establishes definitions and summarizes present learn and improvement. the next chapters particularly examine cellular television adventure in way of life, cutting edge conceptual and participatory layout equipment, contextual research equipment, social context for interactive multimedia structures, complex interplay with cellular electronic content material, and destiny traits for the big variety of goods and companies that would be provided within the decade to come.

A stability among theoretical and empirical ways offers perception into rules and techniques, in addition to actionable instructions and suggestions for all these drawn to exploring tips on how to in achieving the middle pursuits of usability, usefulness, and social charm of this new mobile-video expertise. The publication solutions many questions, but additionally increases a few new ones that basically destiny know-how improvement and deployment in cellular human-computer interplay and communique can answer.

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Extra resources for Mobile TV: Customizing Content and Experience: Mobile Storytelling, Creation and Sharing

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When combining research into social interactive television with thorough knowledge of the – social as well as general – practices of mobile phones, new functions and features can be thought of that will ensure that mobile TV applications will fit the context of use. Several chapters in this book deal with these social aspects of mobile TV in different ways: using mobile TV in everyday social interactions, letting social information help in finding and selecting interesting videos to watch, sharing presence information as well as content with other mobile TV users, etc.

The categorization tendency of the Korean group was found to be more relational compared to the Dutch group, but the tendentious difference was not statistically significant. The sample size was not large enough to be generalized down to a collective cognitive style; for this reason, individual cognitive styles appear more highlighted than collective cognitive styles. However, a number of cultural psychological studies have showed such collective cognitive styles. Thus, the correlation between individual cognitive style and menu structure found in this research can feasibly be applied to a cultural level under the assumption that East Asians tend to make more relational groupings compared to Westerners.

Alternatively, the user may find the same option under the “sound” menu in the main screen. Having the option under the “setting” menu is a menu structure, which is “functionally” grouped by the common function “setting”. ” Considering that Holistic and Analytic thinkers categorize things differently, it was predicted that they would show different behaviors and attitudes toward certain menu structures due to their cognitive difference. To verify this hypothesis, a prototype test and a cognitive style test were conducted with 30 Korean users from KAIST and 30 Dutch participants from TU Eindhoven.

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