Mobile Media and Applications, From Concept to Cash: by Christoffer Andersson

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By Christoffer Andersson

`Mobile Media and purposes, From proposal to funds' has been written in a hugely obtainable and straightforward to learn demeanour (most noticeable to me simply because i'm ony new to the telecoms / cellular industry). It deals a huge point of view of case stories and urban reviews making it a complete and crucial reference for someone drawn to developing winning cellular providers.

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Text) and then get a video highlights package afterwards. Alternatively, an interactive mobile TV solution could be designed, as described in Chapter 4, where the mobile is clearly positioned as the secondary media channel that adds the features it does best – mobility, interactivity and personalization. Another key aspect of the mobile channel that appeals to TV is mobility. Here we will show two examples of how the media owner can use the mobile to increase the time during the day when the viewers can access their favorite content.

Case study: betting and gambling on the move – Mansion Mansion is a large online gambling company with many plans for the mobile channel as part of its global ambitions. 5 billion Asian population, for example, the mobile phone has the potentially highest reach, by far surpassing the PC and fixed Internet. In 2005 Mansion launched its mobile service offering, based on the same back-end applications and gambling services as found online, like casino games, probability games and sports betting. From the beginning, the ambition has been to provide a superior and seamless customer experience between the different channels.

5 MAKING A BUSINESS OUT OF IT ALL The starting point for looking at these value chains is that all three to five players want 60 % each, which makes for an equation that not even the most skilled math professor can satisfy. We have seen how content companies come from a world of large upfront payments for usage rights and operators have a unique position of controlling the billing relationship with mobile customers. The first thing to realize is that there will probably not be one single business model but that it will be dependent on the service and the players involved.

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