Making Money in the Fitness Business by Thomas Plummer

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By Thomas Plummer

A brutally sincere, real-world examine tips to turn into profitable within the health undefined, instructed by means of probably the most popular veterans of the company. Thomas Plummer explains the fine details of the enterprise intimately, utilizing real-life examples, delivering illustrations, and including only a contact of humor. Plummer enables you to research from his successes and screw ups as he will give you the instruments that may let you compete and achieve fiercely aggressive markets opposed to any festival, whereas nonetheless conserving your integrity. Covers conceptualizing the company, the monetary origin, member carrier, revenue facilities, staffing, advertising, revenues, and a lot more. a major 336 web page eight ½ via eleven structure

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Summary Most businesses are run by reactive management. This means decisions are usually made in a defensive mode, which is generally too late to do the business any good. For example, you know that you are getting a lot of complaints about a lack of cardio pieces. You put off the decision to add, though, and just take the heat. Eventually, you cave in and add a few extra pieces after the complaints escalate. A proactive manager would analyze the initial complaints and act before the situation turns into a defensive standoff between management and members.

Thank you for being such a great teacher. • Chuck “Coach” Hawkins: Thank you for being a role model at the time in my life when I most needed one. I am proud to think that someday I could live up to the standard you set for me, and that I could become even half the friend, person and teacher that you are. ” • Mark Steinfield: There would be no Thomas Plummer and Associates without you, and this book would have remained a dream without your work and faith that we could make a difference in the fitness industry.

Maybe it’s the new baggy pants and fanny pack they’re wearing that somehow makes the person go back to their pre-business days. What works in other industries often can be applied to the fitness industry, especially when it comes from other service industries. Instead of studying other fitness businesses, we need to spend more time studying other good service businesses. Federal Express is an excellent model for many gyms to study. Fed Ex does not apologize for its prices, even though it’s one of the most expensive overnight carriers.

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