Industrial Organization and the Digital Economy by Gerhard Illing, Martin Peitz

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By Gerhard Illing, Martin Peitz

Electronic expertise has dramatically replaced the constitution of many business sectors. the increase of the net and elevated broadband entry have given upward thrust to new company types and methods for corporations facing either digital and actual items. business association and the electronic economic system makes a speciality of alterations within the industries most influenced via the recent know-how: software program and song. The ebook bargains the theoretical and authentic grounding worthwhile for figuring out the adjustments in business association caused by way of the electronic economic system, with the chapters jointly offering an available and fascinating cross-fertilization of truth and idea. furthermore, chapters reveal the relevance of the rising literature on two-sided markets for the electronic economy.The members reflect on such themes because the innovation worth of software program; empirical facts and theoretical research concerning the effect of dossier sharing on song revenues; the power of organisations to switch their items and supply them in varied types; the perform of preannouncing details items; the results of digital trade on either shoppers and outlets; and price-setting via digital mediators. The stories in business association and the electronic economic system offer a beneficial place to begin for destiny learn on different points of the topic, together with the open-source move and belief and reputation.Contributors:Paul Belleflamme, Jay Pil Choi, Emin M. Dinlersoz, David S. Evans, Chaim Fershtman, Neil Gandal, Amit Gayer, Andrei Hagiu, Gerhard Illing, Bruno Jullien, Eirik Gaard Kristiansen, Stan J. Liebowitz, Jae Nahm, Martin Peitz, Pedro Pereira, Richard Schmalensee, oz. Shy, Patrick Waelbroeck

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The computer systems embedded in cars, often called engine controllers, provide a familiar example. In the markets in which we are interested, the computer system is the core of the product and can support a multi-sided market by becoming a focal point for the development of complementary products. Smart cards with built-in chips, like the American Express Blue card, are examples. Payment card systems have designed these cards to encourage the development of applications that can run on them. While these cards are not yet widely used in the United States, most cards in Europe will be based on computer chips by the end of this decade.

Microsoft widely licensed the operating system it had developed for the IBM PC, which ultimately led to intense competition among purveyors of the hardware platform. Despite some experiments with licensing its operating system, Apple continued to follow an integrated strategy. (From 1994 to 1997, Apple licensed its operating system to manufacturers of Apple clones. ) With the benefit of hindsight, one tends to think that Apple’s strategy was foolish and Microsoft’s strategy was brilliant. At the time, however, both strategies had advantages and disadvantages that left it unclear which strategy would prevail.

10. Other potentially important strategies in the digital economy include the preannouncement of products (Choi, Kristiansen, and Nahm, chapter 7 in this book) and versioning (Belleflamme, chapter 6 in this book). 11. 2, l ¼ 1, h ¼ 3, and b ¼ 0:42. 12. We determine b in that way, to achieve the maximum spread within the ratings’ range, and ensure that there is only one ranking possible for every given l and h. 1. 13. X is a matrix of 1 and 0 and defines which patent cites another patent. 14. Highest refers to the patent or article with the most citations.

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