Culture Jam: How to Reverse America's Suicidal Consumer by Kalle Lasn

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By Kalle Lasn

America isn't any longer a rustic yet a multimillion-dollar model, says Kalle Lasn and his fellow "culture jammers". The founding father of Adbusters journal, Lasn goals to forestall the branding of the USA via altering the best way info flows; the best way associations wield energy; the best way tv stations are run; and how the nutrition, type, motor vehicle, activities, tune, and tradition industries set agendas. With a brave and compelling voice, Lasn deconstructs the ads tradition and our fixation on icons and model names. And he exhibits tips to manage resistance opposed to the ability belief that manages the manufacturers via "uncooling" purchaser goods, by way of "dermarketing" models and celebrities, and via breaking the "media trance" of our TV-addicted age.

A robust manifesto via a number one media activist, Culture Jam lays the rules for the main major social flow of the early twenty-first century -- a circulate which can switch the realm and how we predict and live.

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I sent a letter to the Canadian Radio-Television and Telecommunications Commission— Canadian broadcasting's governing body—asking about the rights of citizens to access the public airwaves. I got a very polite letter back say ing basically that the whole area was murky, that networks had some rights, individuals had some rights, the law was inconclusive on this point, blah, blah, blah. And that was that. I moved on to a career in doc umentary filmmaking and the free speech issue slipped to the back of my mind—until 1989.

5N\ FoR BEG1MNER5 Sidewalk Bubble^M ©W$ Cle^SuHen THE MANCHURIAN CONSUMER On America's Funniest Home Videos, two young men set up a high bench under the basketball hoop. Then one of them comes racing into the frame, leaps off the bench, stuffs the ball and exits stage left, triumphant. The second fellow tries to repeat the feat, with less luck. He barrels in, misses his footing and straddles the bench, hard. There is a roar of laughter. People in the studio audience are literally doubled over with mirth.

Anywhere your eyes can possibly come to rest is now a place that, in corporate America's view, can and ought to be filled with a logo or product message. You reach down to pull your golf ball out of the hole and there, at the bottom of the cup, is an ad for a brokerage firm. You fill your car with gas, there's an ad on the nozzle. You wait for your bank machine to spit out money and an ad pushing GICs scrolls by in the little win dow. You drive through the heartland and the view of the wheatfields is broken at intervals by enormous billboards.

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